Open innovation and software companies: why does this partnership make sense?

If it’s not in your pocket, is on your hand… already guessed what I’m talking about? Mobile phones, of course! Devices we rarely use to make a call, and more oftenly used for any other purpose other than that, am I right?

In this context Mobile apps are becoming increasingly popular among businesses and service providers. Almost every industry has already experimented with the effectiveness of mobile applications, healthcare providers, e-commerce, banks, food delivery, you name it!

Studies show 82% of businesses with professional mobile apps have achieved desired business growth and increased revenue launching their own professional mobile app. It is also proved that 60% users prefer mobile apps over mobi-sites to purchase online.

Still not convinced whether a mobile app is the right move for your business? Here we’ll share with you a few reasons and benefits of developing your own professional mobile app.

Reason № 1

Better engagement and approachability

On these days, and based on the numbers we shared at the beginning, this is the best way to connect and interact with customers. 

An app is open 24 hs, for your potential customers to interact or quickly buy a product with safe payment options. Adding a messaging system is a great way to get feedback from your customers and also get to know their doubts and inconveniences in the process of purchase. 

You may also add features, and customize them based on the users location and preferences in order to improve their experience.

Reason № 2

Branding and design

On mobile development you can make your wildest dreams come true! You don’t need to depend on the device or browser elements and caching problems, you set your own rules!

You customize your app according to you company’s branding and style. And if you ever want to make any changes, then there’s nothing better than a mobile app. You can virtually change the design layout whenever you want with version upgrades.

Reason № 3

Cost reduction

As you communicate directly with your customers and employees, your marketing and advertising spend get reduced drastically. Also, your users can share via social channels integrated in your app to expand your social footprint on the internet. 

The workload for your employees is also reduced, as they don’t have to send information requests and phone calls anymore. Communications are simplified, say goodbye to paper brochures and newsletters.

And if you even synchronize IT with the social networks, you will favor dispersion and virilization of your content.

Reason № 4

Brand awareness

One of the most effective ways to increase brand awareness is with Mobile apps, these are a great solution as they guarantee more visibility and attention-grabbing with the targeted audience who are active on their mobiles daily moving among different apps at their fingertips far away from annoying advertising solutions.

Just by opening the app, your potential customers gets all the information he needs to make desition. He gets access to all products information, services, prices, discounts, updates… and on top of it all he is notified of any updates and announcements with push notifications

So… in conclusion a mobile app improves your level of professionalism by letting you present your products and services in a better way. Besides it allows you to engage with your customers, get new clients and retail old ones.  

Business and technology evolve fast, in order to grow we should take advantage of every opportunity!

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